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Good logo design has several key qualities:

  1. Simplicity: A good logo should be simple and easily recognizable, even when reduced to its basic form.
  2. Versatility: The logo should look good in both color and black and white, and work well in different sizes and contexts.
  3. Relevance: The design should reflect the company’s brand identity and values.
  4. Memorable: A good logo should stick in people’s minds and be easily remembered.
  5. Timeless: A logo should not be too trendy or dated, but should have a classic and timeless feel.
  6. Appropriate: The design should be appropriate for the company’s target audience and industry.
  7. Unique: A logo should be original and not look too similar to other logos in the same market.

By meeting these criteria, a logo can effectively represent a company and convey its brand message to customers.